"Guaranteed" 99% Wood in Jounieh

An advertisement of the "SWEDX 99% Wood" flanking the highway in Jounieh, north of Beirut. 10/02/2013.

Last week whilst stuck in some particularly heavy rush hour traffic in Jounieh I noticed a number of interesting advertisements flanking the highway. Along with one quite disturbing placard stating that someone had opened a shop called "Me, Myself and My Bracelets" somewhere on the outskirts of Beirut I noticed this rather audacious claim - a T.V made almost entirely from wood. Now, I have seen many outlandish messages lining the Beirut-Tripoli highway during my time in Lebanon. These have included...

... a number last summer depicting the man formerly known as Pope, Joseph Ratzinger, beckoning his flock towards him accompanied by the caption: "Let the children come to me," which I felt seemed like a bit of a PR oversite considering, well... the Catholic Church's record when it comes to children;

... a grotesquely enormous advertisement in Summer 2011 claiming that Barney -the child friendly purple-American dinosaur - would be visiting Beirut (it is well known that Barney sends a body double when he "performs" outside the US. I found out the hard way. He's kinda like MF Doom like that).

BeirutStateofMind is certainly down with the idea of wooden TV's but felt that current global technological advancement would only allow a veneer of wood. Unfortunately without a test sample this hypothesis remains unverified. For now the SWEDX 99%Wood remains a mystery.

It is well known that Barney deploys a body double when performing outside the US. Jounieh, Summer 2011.